The Holiday Guest Experience
Christmas gives hotels a natural reason to rethink what guests receive during a December stay.
A seasonal welcome does not have to mean another branded mug, a generic gift bag or a table filled with promotional materials. The best ideas feel connected to the property, the guest and the reason for their stay.
Here are a few ways to bring the season into the hotel experience.
A Christmas Edition for the Guest Room.
A hotel magazine, mini magazine or branded newspaper can become a seasonal publication for December.
Include the Christmas dining calendar, festive events, spa treatments, local recommendations, a note from the hotel, gift ideas, restaurant features or a look at what is happening at the property.
Placed in the guest room, reception area or executive lounge, a seasonal publication gives guests something to read while introducing them to more of the hotel.
For hotels already producing a guest publication, Christmas can become its own edition.
A Welcome Gift With a Hotel Connection.
A branded candle, coffee set, local treat, notebook, blanket, ornament or useful travel piece such as custom branded luggage tags can be paired with a custom card and presented as part of the stay.
For VIP guests, corporate groups and returning guests, the contents can be selected around the reason for the visit.
Custom packaging, cards and branded details can turn a standard merchandise order into something made specifically for the property.
The Corporate Christmas Stay.
Hotels welcoming corporate groups during the holiday season have another opportunity to create something for guests.
A room drop can include a welcome note, event information, a branded tote bag, a hot chocolate pillow pack and a small logo cookie.
For conferences and retreats, welcome kits can be prepared before arrival and placed in guest rooms or handed out at registration.
A custom mini publication can also introduce the property, dining options, spa services and local recommendations to the group.
A Holiday Program for the Spa.
Christmas gifting does not have to stop at the guest room.
Spas can create seasonal treatment cards, branded gift sets such as eye masks and logo candles, printed service guides and small guest gifts for December appointments.
For hotel spas, these pieces can also introduce guests staying on property to treatments, packages and other services available during their visit.
A Gift Box for VIP Guests.
For a smaller group of guests, a custom Christmas box can bring several hotel details together.
A branded item, local product, printed card, seasonal publication and a few selected gifts can be packaged together for VIP arrivals, corporate guests, wedding parties or special occasions.
The presentation can include custom sleeves, cards, stickers, tissue, ribbons and other branded pieces created for the property.
Christmas Merchandise Beyond the Logo.
Hotel merchandise does not have to stop at putting a logo on an existing product.
A Christmas collection can include items created specifically for the property, from guest gifts and apparel to stationery, ornaments, travel pieces and other branded merchandise.
For hotels with a retail shop, these products can also become seasonal items guests can purchase and take home.
Make the Season Part of the Property.
The best Christmas programs give guests another reason to discover what makes a hotel distinctive.
A publication can introduce the season at the property.
A welcome gift can introduce a favorite local cafe.
A VIP box can bring together several parts of the guest experience.
A branded piece can become something guests take home.
The House of COCOLILY creates guest programs, branded merchandise, gifting and custom publications for hotels, resorts and hospitality properties.
From Christmas guest gifts to mini magazines, branded newspapers and complete welcome programs, we create the physical pieces that bring a hotel brand into the guest experience.