The Marketing Series : Tips To Market Your Business Online
Marketing is a must in every business and any industry. We have put together a short but sweet list to help you get started with your online marketing. Check back frequently as we will constantly be bringing you more tips!
SEO OPTIMIZE YOUR CONTENT.
If you have written content on your blog, you definitely want to optimize your content for keywords. This will get you a lot of search traffic. You also want to go into the back-end of your website to add keywords.
CREATE SOCIAL MEDIA PROFILES.
Be sure you have a social media presence which includes Facebook, Instagram, Pinterest and Twitter. Some businesses choose to only focus on two or three; which is completely acceptable as it also depends on your industry and niche. For example, if your business is more about your products and you have a lot of images then you definitely want to focus on Instagram.
Social media is a fabulous place to market your business, build your audience authentically and collaborate with like-minded brands.
ASK PREVIOUS CUSTOMERS FOR REFERRALS AND REVIEWS.
People will always trust their family and friends over any ads they see. Word of mouth is the best way to get new customers. When you do get the reviews, ask your customer if you can post this on your website. Adding reviews from past customers always increases your credibility and shows you are a business that keeps their word.
CREATE AN INFOGRAPHIC AND SHARE IT VIA SOCIAL MEDIA.
Well-designed infographics are very popular and people love them. Create a great looking infographic geared towards your business and something you think your audience would love. Then be sure to post on Facebook, add to your blog and pin it to Pinterest.
GET ON DIRECTORIES LIKE GOOGLE PLACES AND YELP.
This is a must if you are an offline business hoping to market your online. These directories are ideal for retail shops, restaurants and banquet halls!