A LA CARTE
Telephone/Skype (up to two hours) to discuss your vision and how we can make you stand out from the rest. The initial consultatation includes discussing your design, identity and strategy. Post-consult, we will put together a visually inspiring mood board with an action plan to making magic happen and the first step in transforming the way the world sees your brand or business.
INTEGRATED MARKETING PLAN.
Marketing is more than advertising - it is true strategic planning and brilliant execution. You will gain an edge over your competition when you give your audience a consistent impression of your company or brand.
"Integrated marketing communications" integrates all marketing tools, approaches and resources within your company. You must have a consistent message in all of your communications - from online and offline marketing to how to answer the phone and reply to emails.
- Review of your materials : if you provide your existing business and marketing plans and/or materials before the first consultation (step 2) we will review them in advance of speaking with you, to maximize your time.
- First Consultation (up to two hours) to understand your business and marketing situation. Together, we will determine your objectives for the marketing check-up.
- Comprehensive Briefing (up to two hours) to review the report and understand how you can leverage the assessment to get more leads and more sales plus brand exposure.
- A Detailed Plan will be provided for you which includes:
- Marketing Jargon aka your motto or 'saying' - defined for you
- Online Marketing Channels: your website, any e-marketing campaigns or programs, social media, email, webinar blog and YouTube
- Offline Marketing Channels: traditional print (newspaper, magazine), public relations, industry relations, billboard, trade show, radio, television advertising, memberships and associations
- All of the above will be put together based on your budget with a step by step PDF guide for a 12-month calendar (how, when, why, where, etc.)
RESUME WRITING PACKAGE.
With our branding and graphic design background, we'll make your resume stand out from the rest so you can land that perfect job! The package includes:
- 1 hour chat time, resume creation, cover letter, two edits, one proofread
MEDIA KIT DESIGN.
A press kit, often referred to as a media kit in business, is a pre-packaged set of promotional materials of a person, company, or organization distributed to members of the media or potential clients for promotional use.
This package includes:
- A well-designed and professional kit using your own business personality
- 2-4 page media kit that will catch attention and highlight the benefits you offer for your next client, sponsor, advertiser or media
- Product is delivered in .jpg and pdf format 5-7 business days from receipt of information from client
- Includes two revisions if requested within 14 days of order date
MEDIA BUYER PLAN.
Telephone/Skype (up to two hours) to discuss your media plan (ie. demographics, budget, local, regional, type-radio, print, etc.) Following the consultation, we will research all available avenues including sourcing rates and creating media schedules and a media plan will be provided to you for either 3, 6 or 12 months.
ADVERTISING CAMPAIGN MANAGEMENT.
Many business owners rule out advertising because they think that it is too expensive. Advertising is 'paid' media space that includes television, radio, print, advertorials, web programs such as pay-per-click campaigns and online banner ads. Local and regional advertising is a great way to promote your business cost-effectively. The advertising campaign is the next step after your Integrated Marketing Plan. The advertising campaign is taking your Integrated Marketing Plan and securing all of your marketing placements from start to finish.
Marketing is about communicating with customers and potential customers - repeatedly - about the product or service you offer, and persuading them to buy it or use it without pushy sales tactics but rather connecting authentically with your audience. The House Customer Program includes:
- Consulting Meeting (two-hour consult)
- Creation of one (1) new program to get more revenue from your current clients as well as exposure to new clients and how to keep existing clients (client loyalty)
- Design, direction and execution of a direct mail campaign plus social media campaign with a time limited and compelling offer
THE IDEA FACTORY.
You want to start a business but don't know where to start or what type of business or just need guidance and branding ideas. We will send you a questionnaire to start with and upon review, set-up a 1 hour chat (either Skype or In-Person) to discuss your direction, goals and plans further. After our chat over coffee, we will put together the following:
- Idea Plan : generating and providing ideas for a business based on your true entrepreneur calling
- Branding Report : complete with company name ideas and a visual storyboard with color palettes for logo and branding design of your soon-to-be company
After your review of the above, we will schedule another 1 hour conversation (Skype or In-Person) to discuss the plans you want to start and live your dream!